SEO

Simply put, digital marketing refers to any sort of internet marketing. Of course, it covers a lot of terrain, but it can be broken down into five primary categories: Search Engine Optimization (also known as SEO), Paid Search, Email Marketing, Social Media Marketing, and Business Listings, all of which we go over in depth below. The most important thing to remember about digital marketing is that, when done correctly, it can provide amazing results for a fraction of the cost of traditional marketing.

Our Digital Marketing Suite brings all of these important areas together in one location, allowing you to spend less time learning new platforms and bouncing from site to site and more time generating results and focusing on your customers.

As previously said, SEO stands for Search Engine Optimization, which is optimising your website for search engines in order to achieve the highest possible ranking. This includes anything from technical components such as header tags and alt text to just providing relevant information for your users. Smaller businesses must rely on other techniques to compete. While most medium to big businesses have individuals (or even entire departments) dedicated to SEO, smaller businesses must rely on other methods to compete.

Even if you have no experience with websites, our Digital Marketing Suite offers SEO tools that anyone can utilise. Simply answer a few questions about your company, and our SEO tools will make technical modifications behind the scenes, as well as point you in the right path for improving your SEO through content.

Of course, email marketing entails sending emails to new and prospective clients in order to promote your brand. While the basic notion is straightforward, there are several methodologies, best practises, and even federal rules that apply to email marketing.

Our Digital Marketing Suites’ email marketing component walks you through every step of the process, from generating your mailing list to designing a stunning email to analysing the outcomes. Most importantly, it assures that everything you do is legal, preventing you from being labelled as a spammer.

You’re probably already using social media marketing. You’re marketing your business every time you publish something on social media about it. It’s extremely simple, but it takes a long time to complete. It’s a full-time job switching from one platform to the next to make sure you’re visible wherever you need to be.

Digital Marketing Suite overcomes this problem by allowing you to manage your Facebook and Instagram pages from a single dashboard, as well as respond to consumer comments and reviews on Google’s Business Listing. Your SEO settings are also accessible from the same dashboard, allowing you to manage all of your digital marketing activities in one spot.